The Truth About Selena Gomez And Her Billionaire Status

Ask the internet about Selena Gomez and her billionaire status, and you’ll probably get conflicting answers. Even experts can’t agree.

In 2024, Bloomberg claimed Gomez was already a billionaire. However, Forbes’ latest estimate says the star isn’t a billionaire yet. Both publications did the math. They just started from different guesses about Rare Beauty, the makeup brand Gomez launched in 2020. Here’s how to read the numbers like a pro.

In September 2024, Bloomberg added Gomez to its Billionaires Index with an estimated fortune of $1.3 billion. Most of that came from her Rare Beauty stake, which the publication estimated was worth more than $1 billion at the time.

Bloomberg also counted her other income, citing tens of millions of dollars from endorsement deals with brands including Louis Vuitton, Coach and Puma. Gomez was also estimated to make at least $6 million per season for “Only Murders in the Building.” Rare Beauty reportedly had $400 million in net sales in the 12 months leading up to February 2024.

Forbes is more conservative. Its profile of Gomez lists her net worth at $700 million as of June 3, 2025, on its America’s Richest Self-Made Women list. The publication estimates that Rare Beauty is worth $1.3 billion and that Gomez owns at least 51% of it.

Do the quick math and you can see where Forbes lands. Fifty-one percent of $1.3 billion is about $663 million. Add her other earnings and you get close to Forbes’ $700 million estimate, which is not quite $1 billion.

Forbes hasn’t published a newer figure for her. Its June 2026 ranking of America’s Richest Self-Made Women included only billionaires for the first time, and Forbes said that’s why Gomez wasn’t on it.

Why the Rare Beauty estimates are so far apart

Rare Beauty is a private company. It doesn’t trade on a stock exchange, so there’s no daily price telling everyone what it’s worth. Outlets have to estimate a value, then estimate how much of it the founder owns.

Here’s how far the numbers have ranged:

• About $2 billion: In September 2024, Rare Beauty had put its sale process on hold more than six months after hiring bankers to find a buyer at $2 billion.
• $1.3 billion: Forbes’ estimate.
• About $2.7 billion: In October 2025, Fortune wrote that estimates valued Rare Beauty at around $2.7 billion. The publication did not name the source of the estimates.

Notice what’s missing: a price someone actually paid. A paused sale means no deal was reached. Until that happens, every valuation is an educated guess.

However, Gomez has said she isn’t in a hurry to cash out, despite a string of big beauty acquisitions.

“I’m not ready. I love what we do and I don’t want it to change.”

– Selena Gomez at the Most Powerful Women Summit in October 2025

Meanwhile, the brand keeps growing its reach. Rare Beauty launched in all of Ulta Beauty’s more than 1,500 stores and on Ulta.com beginning Feb. 1, 2026. The Ulta Beauty launch was Rare Beauty’s first retail expansion since its 2020 debut.

So, is Selena Gomez a billionaire?

Only a real sale, a new outside investment or a stock market listing would put an actual price on Rare Beauty, and on Gomez’s stake. The fact is that Rare Beauty still doesn’t have a price tag. Until one of those things happens, expect Bloomberg, Forbes and everyone else to keep publishing different numbers.

The honest answer is that Gomez’s fortune is mostly a stake in a private company, and private companies don’t have a price tag until one is paid. That’s not a knock on her. It means her wealth is real, but it isn’t the same as $1 billion sitting in a bank account.

Sources: Bloomberg Billionaire Index, Axios, Fortune, Rare Beauty

Think of us as your money-savvy best friend, not your financial adviser. This story is for information and fun, not personal advice, so talk to a licensed professional before you make any big money moves.